Question 1

Do I need design skills to use Lineups?

Accepted Answer

Not at all! Lineups Design Assistant is built for people with no design experience. Simply pick a template, customize it with your brand colors and logo, and publish. Our auto-branding feature does the heavy lifting.

Question 2

How is Lineups different from Canva?

Accepted Answer

Canva is a design tool that takes some design skill and time to get exactly what you need. In Design Assistant, you won't find an editor where you drag and drop, resize, or align elements yourself. Another big difference: Design Assistant was built strictly for multifamily teams, so it includes things you'll never find in Canva — like a floorplans option.

Question 3

Can I use my own brand colors and logos?

Accepted Answer

Absolutely. When you or a member of our team sets up your brand, the app first tries to extract all the relevant brand information from your PDF brand guidelines. If no guidelines are available, we look at your website to create the initial brand profile. After that, just drop your logos, photos, and floorplans into a bucket and the app organizes everything for you. It's a beautiful thing.

Question 4

What formats can I create?

Accepted Answer

Create content for every platform: Instagram posts and stories, Facebook posts, print flyers, email headers, digital signage, and more. All from a single template.

Question 5

Can multiple team members use the same account?

Accepted Answer

On a paid plan, yes. Invite everyone who could benefit from your digital media — corporate, onsite teams, partners, agencies, photographers, and more. When it comes to your creative content, we want to make it easy for everyone to create on-brand designs so you have a consistent brand presence.

Question 6

Do you have a free trial?

Accepted Answer

Yes, we do. You can get started by creating a personal account. All you need is access to your brand guide (if you have one), plus your photos, logos, floorplans, and videos (if you have them). In about 5 minutes, you'll be ready to rock and roll.

Question 7

Can I publish directly to social media?

Accepted Answer

Yes. With our Social Planning and Publishing add-on, you can post directly to all the social networks in just a few clicks.

Question 8

What kind of support do you offer?

Accepted Answer

In the app, every user has a chat option with a real person. We even offer free video training sessions for teams. Support is where we really shine — if you're not happy, we're not happy.

Question 9

Can I import my existing designs?

Accepted Answer

Kind of. If you have existing designs, we can recreate them in the formats you need so they're responsive and brand-compliant. Or, if you have some design skills and want to build them in a modern design system, create a free account at Creatomate to get started.

Question 10

How much does Lineups cost?

Accepted Answer

I'd visit our pricing page for current pricing on everything we offer.

Question 11

Do most customers replace Canva, use Lineups alongside Canva, or use Lineups for a different workflow entirely?

Accepted Answer

Most customers replace Canva for their onsite users. At the corporate office, where teams have more design skills, they use Lineups when they need to generate content quickly and use Canva (or a similar tool) for one-off designs.

Question 12

How does the fair-housing-compliant copy and design layer work? Is it rules-based, template-based, AI guardrails, human review, or some mix?

Accepted Answer

Fair-housing compliance runs through two AI-powered gates that every design must pass. First, at copy generation: when the AI writes copy, it's instructed to produce fair-housing-compliant language from the start. Second, at final render: when the finished graphic or video is produced, it's reviewed for fair-housing compliance, grammar, and brand accuracy. The layer works as AI guardrails rather than hard rules — each audit surfaces its findings, and you decide whether to act on them or proceed as-is. On top of that, every design that gets posted has a final human approver.

Question 13

How can I export my designs?

Accepted Answer

Every design you create can be downloaded, or you can copy a shareable URL to send it out.

Question 14

How do you use AI in the design process?

Accepted Answer

It all starts with a solid brand profile, which is created during setup. Once we have a profile that captures your voice and tone, along with your important features and amenities, the copy we generate isn't just good — it's relevant to your brand. This applies to more than designs: it also powers social captions and even auto-generated alt text.

Question 15

How do I add my floorplans to my designs?

Accepted Answer

Easy. As long as you start from a floorplan design or reel, when you select a floorplan we add the floorplan metadata for you — name, beds, baths, and square footage. We'll even remove the background so it looks beautiful on a color background.

Question 16

Can I add QR codes to a design?

Accepted Answer

Yes. Since we already have your website URL and social accounts, you can pick one from a dropdown and we'll automatically add the QR code to your design. For a one-off QR code, you can always add the URL yourself.

Question 17

Can I add maps to a design?

Accepted Answer

Yes — and they look amazing because they use your brand colors. Just search for the location where you want to drop the pin, and we'll take care of the rest.

Question 18

Do you support music?

Accepted Answer

Yes. You won't find the licensed tracks that Meta offers, but you'll have a wide variety of music to choose from.

Question 19

Do you support carousels?

Accepted Answer

Yes — and they're so easy to design and work with. A carousel works like any other template; it's just much wider, so you can see how your content spans pages. When you're done, we'll slice the design into individual pages you can use for posting or printing.

Question 20

Can we design for print?

Accepted Answer

Yes. When you download a print design, it comes in PDF format.

Question 21

What is included in the Design Assistant plan?

Accepted Answer

The Design Assistant plan includes unlimited designs, auto-branding, all templates, digital asset management, mobile uploads, image editing, background removal, stock photos, and unlimited users.

Question 22

What does the Social Publishing add-on include?

Accepted Answer

Social Publishing adds scheduling and direct posting to Facebook, Instagram, and other social platforms, plus Instagram website feed embeds and analytics.

Question 23

Are there annual billing discounts?

Accepted Answer

Yes! Annual billing provides a discount compared to monthly pricing. Contact us or visit the pricing page for current annual rates.

Question 24

Is there a setup fee?

Accepted Answer

There is no setup fee for self-service plans. Our White Glove service includes a one-time $220 setup fee for custom onboarding.

Question 25

Can I cancel anytime?

Accepted Answer

Yes, you can cancel your subscription at any time. Your access will continue through the end of your current billing period.

Question 26

What file types can I clean?

Accepted Answer

The free Floorplan Background Removal tool accepts common image formats including JPG, PNG, and WebP. Upload your floor plan image and the tool removes backgrounds while keeping the plan layout intact.

Question 27

How do I remove baked-in headers & borders?

Accepted Answer

Use the crop and trim controls in the Floorplan Cleaner to cut away baked-in headers, borders, and watermarks before exporting a clean plan image for social posts and ILS listings.

Question 28

Can I export white, black, or brand color?

Accepted Answer

Yes. After cleaning your floor plan, export variants on white, black, or your brand color background so the same plan works across social, email, print, and property websites.

Question 29

Are the exports sized for social & ILS?

Accepted Answer

Exports are optimized for common multifamily marketing formats, including social post dimensions and sizes suitable for ILS and property website galleries.

Question 30

Does the plan stay transparent?

Accepted Answer

Yes. The cleaned floor plan can be exported with a transparent background so you can place it on any colored or photographic background without a white box around the plan.

Question 31

Is the Floorplan Cleaner really free?

Accepted Answer

Yes. The Floorplan Background Removal tool is free to use with no account required. Visit the free tools page to get started.

Question 32

What networks can we post on?

Accepted Answer

You can post on Instagram, Facebook, Google Business, and YouTube.

Question 33

How does Content Planner keep content on-brand?

Accepted Answer

Content Planner uses your Brand Profile — colors, logos, fonts, and messaging — so every plan, design, and scheduled post stays consistent across your portfolio.

Question 34

Can I plan content for multiple properties?

Accepted Answer

Yes. Content Planner is built for portfolios. Plan, create, and schedule content across multiple brands and properties from a single workspace.

Question 35

Is there an approval workflow before posts go live?

Accepted Answer

Yes. You can review and approve content before it publishes, with fair-housing checks built into the review step so your team can move fast without sacrificing compliance.

Question 36

Does Content Planner include design tools?

Accepted Answer

Yes. Content Planner connects to Design Assistant so you can generate on-brand designs, match existing assets, and publish — all without leaving the planner.

Question 37

How much can we store?

Accepted Answer

Unlimited assets on every plan — photos, floor plans, brand files, and long-form video all live in one library with no per-file caps.

Question 38

How does the coverage matrix decide what's missing?

Accepted Answer

It compares your tagged library against the Brand Profile — the full inventory of what your community physically offers — and flags any amenity with no photo or no video scene.

Question 39

How does long-form video get split into scenes?

Accepted Answer

Lineups detects every scene change, cuts the tour into individual moments, and tags each one with its amenity and timecode — ready to export as vertical shorts.

Question 40

Is AI-generated video accurate to the property?

Accepted Answer

Yes. Every generated clip passes an AI Audit that compares it frame-by-frame to the original photo. Nothing is invented — only motion is added.

Question 41

Can our onsite team upload from their phones?

Accepted Answer

Scan the punch-list QR code and onsite teams see exactly what's missing, then upload directly from their phone — no app install required.

Question 42

How do I know the videos will actually look good?

Accepted Answer

We send you previews before you commit to anything. Your first sample is free — you see real clips from your actual photos before you pay a cent.

Question 43

Do I need to tell viewers this is AI-generated?

Accepted Answer

These are your photos — the AI just makes them move. There is no disclosure requirement for animated property footage, and the content is built from your authentic photography, not fabricated from nothing.

Question 44

I don't have time to learn another tool or manage another vendor.

Accepted Answer

You upload photos. We deliver finished videos. Our Professional Storyline tier means you never touch a timeline — upload your photos, approve what you like, and download ready-to-post clips.

Question 45

What platforms does White Glove manage?

Accepted Answer

White Glove handles content creation, scheduling, and posting across Instagram, Facebook, Google Business, and TikTok.

Question 46

How much does White Glove cost?

Accepted Answer

Packages start at $200 per brand per month for Essential, $300 for Pro, and $500 for Lease Up — each including a mix of posts, Reels, and Stories. All packages include a one-time $220 setup fee.

Question 47

Do I need to approve every post?

Accepted Answer

You choose your level of involvement. Run on full autopilot or use a quick monthly approval step — plus send one-off requests for social, print, or email content whenever you need them.

Question 48

How is White Glove different from doing it myself?

Accepted Answer

White Glove gives you a dedicated social media specialist who plans, creates, and publishes content — like an in-house hire for a fraction of the cost, without templates or extra tools to manage.

Question 49

Does White Glove include short-form video?

Accepted Answer

Yes. Video is built into your ongoing content plan. We turn your existing clips into scroll-stopping short-form videos for Reels and TikTok.

Question 50

What is a Private ILS?

Accepted Answer

A Private ILS is your own apartment listing website — a portfolio-level search experience that keeps prospects in your ecosystem instead of generic third-party listing sites.

Question 51

Who benefits from a Private ILS?

Accepted Answer

Portfolio operators who want regional SEO, consolidated advertising, and better lead tracking across multiple communities — especially teams managing properties in the same metro area.

Question 52

How does regional SEO work with a Private ILS?

Accepted Answer

Instead of relying only on individual property pages, a Private ILS lets you invest in SEO at the regional level — capturing searches for apartments in your markets and routing visitors to the right community.

Question 53

Can I track leads across my portfolio?

Accepted Answer

Yes. When prospects visit your Private ILS, you see every apartment website they visited and converted on — giving you portfolio-level analytics in one place.

Question 54

What are microsites?

Accepted Answer

Microsites are full multi-page websites for individual communities, included as part of your Private ILS — with everything you'd expect from a property website plus portfolio search integration.

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What file types can I clean?

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Are the exports sized for social & ILS?

Does the plan stay transparent?

Is the Floorplan Cleaner really free?

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