Elevate Your Story with White Glove Social Media Management
White Glove by Lineups is the hands-free social media service built for busy multifamily teams who have a story to tell, but not enough time to tell it.
The White Glove Promise & Human Difference
White Glove isn't just a scheduling tool—it's a dedicated, human-powered social media team for your communities.
Total Peace of Mind
We handle content creation, scheduling, and posting across Instagram, Facebook, Google, and TikTok.
Expertise for a Fraction of the Cost
Get a dedicated specialist who plans and creates your content—like an in-house hire for less.
Human-Powered Strategy
Work with a real social media pro—not just templates.
Channel Management:
Instagram, Facebook, Google, and TikTok.
Lease-Driving Content:
Floorplan tours, limited-time specials, neighborhood guides, and testimonials that turn interest into leases.
Resident-Connecting Content:
Event promotions, holiday hours, PSAs, and resident perks that keep your community engaged.
Aesthetic & Content Mix:
We define your look and plan a strategic mix of static posts, carousels, Stories, and Reels.
Flexible Approvals & Requests:
Choose full autopilot or a quick monthly approval step, and send one-off requests for social, print, or email content whenever you need them.
Short Form Video:
It’s no secret that video is what drives clicks, tours, and leases—so we build it into your ongoing content plan. We turn your current clips into scroll-stopping short-form videos for Reels and TikTok.
Your Social Media on Autopilot
1. Kickoff Call
Meet briefly with your manager to align on goals, brand voice, and content preferences.
2. Monthly Content Plan
We draft a full month of posts, Stories, and Reels and build your schedule in the Lineups platform.
3. One-Click Approval
Review everything from a single email. Request edits or approve the month with one click.
4. Set It & Forget It
We publish your content across all four channels throughout the month—no follow-up needed.
On-Demand Design Support
White Glove includes more than social content. Your account manager is your go-to resource for quick-turn marketing assets:
- Print flyers for specials
- Event flyers for social, print, email.
- Email concessions
- Digital signage promotions
- And more …
Fast Turnaround: Send your request directly to your manager and receive a polished Lineups template in 1–2 business days (often same day).
Simple, Transparent Pricing
Choose the plan that fits your portfolio size and marketing needs. All plans include our hands-off service guarantee.
- 4 Posts
* Includes Instagram Website Feed
- Unlimited Users, Designs & StorageIt’s like an all-you-can-eat gourmet buffet.
- Free Design RequestsIf we can’t find it for you, we’ll design it.
- First Class SupportWe ensure you get what you need—and enjoy the process.
- Brand ReadyLogo & brand colors automatically included.
- Social ReadyPosts, Carousels, Reels & Stories
- Bring Your Own Design*If you can design it, we can import it.
- 4 Posts
- 2 Reels
- 2 Stories
* Includes Instagram Website Feed
- Unlimited Users, Designs & StorageIt’s like an all-you-can-eat gourmet buffet.
- Free Design RequestsIf we can’t find it for you, we’ll design it.
- First Class SupportWe ensure you get what you need—and enjoy the process.
- Brand ReadyLogo & brand colors automatically included.
- Social ReadyPosts, Carousels, Reels & Stories
- Bring Your Own Design*If you can design it, we can import it.
- 6 Posts
- 3 Reels
- 9 Stories
* Includes Instagram Website Feed
- Includes All Features of Design AssistantHonestly, this might be the best part.
- Your Brand + AI = Personalized Content IdeasSometimes all it takes is a great idea.
- Collaborate With Local BrandsFind your local brand soulmate—collab, create, and reach more people.
- AI Assisted Captions & 1st CommentsBecause who has time to write perfect captions?
- Story RepostingJust tell us how many days you want your story to run.
- 8 Posts
- 4 Reels
- 12 Stories
* Includes Instagram Website Feed
- Includes All Features of Design AssistantHonestly, this might be the best part.
- Your Brand + AI = Personalized Content IdeasSometimes all it takes is a great idea.
- Collaborate With Local BrandsFind your local brand soulmate—collab, create, and reach more people.
- AI Assisted Captions & 1st CommentsBecause who has time to write perfect captions?
- Story RepostingJust tell us how many days you want your story to run.
White Glove questions
Common questions about hands-free social media management.