What is Instagram Reels?
Short-form vertical video on Instagram — high reach for apartment tours, amenities, and lifestyle content.
Instagram Reels are short-form vertical videos — typically 15 to 90 seconds — designed for discovery beyond your existing followers. For apartment communities, Reels showcase unit interiors, amenity walkthroughs, resident events, and neighborhood highlights in a format Instagram actively promotes.
Reels outperform static feed posts for reach in many markets, making them essential during lease-up and concession pushes. The challenge for multifamily teams is producing enough video without a dedicated videographer at every property.
Template-based motion graphics, AI-generated clips from existing photography, and repurposed tour footage help teams maintain a Reels cadence. When Reels planning lives in the same system as static posts and Stories, brands stay consistent across formats.