What is Story Highlights?
Permanent Instagram Story collections on a profile that showcase amenities, floor plans, and community info.
Instagram Story Highlights are saved story collections that live permanently on a property's profile — below the bio and above the feed grid. They let apartment marketers organize ephemeral stories into durable categories like Floor Plans, Amenities, Pet Policy, Neighborhood, and Move-In Specials.
Highlights function as a mini-website on Instagram. Prospective residents often browse highlights before DMing or visiting the leasing office. Well-organized highlights reduce repetitive questions and showcase photography, video tours, and branded graphics in a structured way.
Creating and updating highlights at portfolio scale is tedious without templates. Teams that batch-produce highlight covers and story frames with consistent branding present a more professional profile. Video highlight reels — generated from existing property footage — can refresh highlights without new photo shoots.