What is Property Microsite?
A dedicated multi-page website for an individual apartment community within a portfolio.
A property microsite is a standalone website — or section of a portfolio site — devoted to a single apartment community. It typically includes floor plans, galleries, amenities, virtual tours, contact forms, and neighborhood content tailored to that address.
Microsites matter for SEO, paid landing pages, and brand-controlled storytelling beyond generic ILS templates. They also support regional search when paired with portfolio-wide discovery experiences.
My Private ILS packages microsites with portfolio search so operators own the listing experience end-to-end. Marketing teams benefit when microsite photography and specials sync with social, GBP, and ILS creative from the same asset and planning systems.