Post Click Optimization

Stop Linking Your Ads to Your Apartment’s Homepage

Unless you are running Brand Campaigns (and  have a good excuse to do so) you should always send PPC traffic to a targeted landing page - not your apartments home page.

Today, prospects expect the online experience to be personalized.

Delight them with a post-click experience that matches the ad they clicked on.

Take this "pet friendly" google search for example:  


Good News

The Ad Copy is targeting the user’s search intent.

Bad News

The Ad is not directing prospects to pet friendly landing page.


Another example (different market):

Good News

The Ad Copy is targeting the user’s search intent.

Better News

The Ad is linking to a targeted pet friendly landing page.

Don’t send traffic to your home page.

Humans are lazy (okay, busy). The more hoops you force your prospects to jump through the less likely they will convert.

That means fewer leads, fewer scheduled tours, fewer leases, less money. 

Instead of sending prospects down the rabbit hole (i.e. your apartment homepage), drive traffic to a targeted landing page focusing on the prospects’ original search intent.

Use a targeted landing page to market what your original ad was marketing in the first place.  

If they clicked on a pet-friendly ad, show pet-friendly content

If they clicked on a studio apartment ad, show your studio floorplan content. 

If they clicked on an electric car charging ad, market your electric car charging stations.

If you do this, your Quality Score will improve, your click through rate will improve and your bounce rate will drop. 

All the signs of a fine tuned PPC Campaign.

Personalized Landing Pages

Delight your customers with a post-click experience that matches the ad they clicked on.

Until now, this level of personalization has required manually creating unique landing pages to match all the possible personalizations your customers are expecting. 

Our automated landing page builder allows us to expand production -- giving your prospects the experience they deserve.

How can we help?

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form