An apartment search page will not rank in Google or generate leads.
For that, you need SEO and PPC landing pages.
However, it will definitely help your SEO and PPC marketing by creating an engaging experience when prospects visit your website. (More on that later)
Also, as tempting as it may be, an apartment search page should not be used in your PPC ads.
Your PPC results will be far better with a highly targeted landing page that matches the query, rather than a generic apartment search page that requires the user to search their location again and use feature filters.
1. Engage Users
Provide an effective search experience that keeps visitors engaged with your website longer and reduces website bounce rates
Rule of thumb
When user engagement is high - they spend more time on your website.
Google sees this high “dwell time” as an indicator of quality content, thus helping your search rankings.
2. Answer Their Question
Help users find relevant apartments to their search.
"Show my all STUDIO apartments around $2,000 available in next 7 DAYS".
3. Wow Your Users
Make an awesome impression when users (prospects, investors, analysts, future employees, your boss, etc.) browse your website.
4. Smooth The Way For Social Shopping
Make it simple for prospects to share their search results with roommates.
With the same sharing capability, allow your sales team or call centers to cross sell communities.
Help qualify prospects by allowing them to filter apartments by price and availability.
Not only will this provide a powerful user experience your prospects will love, but it will reduce unqualified leads to your sales teams.
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A good portfolio search page will:
A bad portfolio search page will frustrate your users.
They will most likely leave your website and head to the next available option … your competition.