Using landing pages is a great way to complement your existing digital marketing to make it more efficient, get more quality leads, and save money.
If you are investing any time or money in SEM or SEO, then this article is for you.
If you are sending your non-branded marketing campaigns to your Apartments home page, then this article is especially for you.
Landing pages are the first page a user sees when visiting your website from a Google Ad (SEM), search engine result page (SERP), social media post, email campaign, etc.
The goal of a landing page is to convert the user into a lead by providing relevant content from the referring campaign.
For example, if you are running a Google PPC Ad about “Dog-Friendly Apartments in Midtown,” then you need your PPC landing page to serve the user’s search intent by:
Sending your prospects to your apartments home page is not the solution. They only time you should send prospects to your apartments home page is for your Brand Campaigns.
Click here to learn how to do a Landing Page audit.
If you do any marketing that generates traffic to your website, you should be using custom Landing Pages for every keyword group in your campaign.
If you do not have custom landing pages that are relevant to your campaign, then chances are your campaigns are underperforming or failing altogether. Which means you could be wasting time and money.
Click here to learn how to monitor your PPC campaigns.
There are many landing page services out there, such as UnBounce or Instapage. They are great solutions for most businesses, but they are not designed for the multi-family industry.
The multi-family industry needs landing pages that are:
Click here to see some of the features of a great landing page.
For the past 18 months, we have collected marketing data from ____ markets and learned what works and doesn’t work when it comes to landing pages. With this intelligence, we designed and developed from the ground up the first multi-family landing page solution that works for you.
Contact us to learn how we can help you reduce your marketing spend and free up some of your time.
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